New York State is turning to humor to try to get people to keep wear masks during the pandemic.
The 30-second PSA stars a character who looks suspiciously like the serial killer “Jason” from the Friday the 13th slasher horror films.
He’s walking around the streets of New York City in his hockey mask, unintentionally terrifying people while trying to fit in. He finds out it’s because he’s not wearing a protective mask.
The tagline reads “Wearing a mask can be scary. Not wearing one can be deadly.” Ogilvy Health produced the ad.