Burger King shows off new preservative-free Whopper with decaying burger

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Burger King just released a rather interesting ad campaign, and kind of a stomach churner.

It shows its new all-natural Whopper slowly rotting over the course of 34 days.

It decays into a green and blue mess to the song “What a Difference a Day Makes” by Dina Washington.

The ad’s tagline reads — “The beauty of no artificial preservatives.” The preservative-free Whopper is already available in more than 400 Burger King restaurants in the country and will reach all locations throughout the year.

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