Burger King just released a rather interesting ad campaign, and kind of a stomach churner.
It shows its new all-natural Whopper slowly rotting over the course of 34 days.
It decays into a green and blue mess to the song “What a Difference a Day Makes” by Dina Washington.
The ad’s tagline reads — “The beauty of no artificial preservatives.” The preservative-free Whopper is already available in more than 400 Burger King restaurants in the country and will reach all locations throughout the year.