Do you hate how fresh flowers don’t seem to last? A Texas florist found a way around the problem

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Joybox is a little flower shop with BIG demand these days..Thanks, in part, to fresh-looking flowers that are anything but. “It’s new technology, it’s really cool, and we wanted to bring it to Houston”
Dentist turned florist Layla Asgari said. Half her business is selling fresh looking flowers like these that require little maintenance and zero water. “They are real roses, they’re grown in Ecuador, and then at the peak of their beauty and their bloom, they’re all cut and they’re preserved in a proprietary solution – and that allows them to look and feel like a fresh rose, they don’t look dried – and they last for up to a year or more” Asgari said. She even showed a side by side comparison of the fresh flower versus the preserved flower. which is different from freeze-dried or dehydrated. Asgari says she discovered this particular preservation process overseas. She claims to have be the first in Houston to sell the so-called “everlasting” roses. Asgari said her shop used to focus on just doing fresh flowers in the beginning when she relaized that she wanted to do some research on flower preservation. Her shop packages the roses in clear acrylic, square, or French-style hat boxes. There’s no need for a stem since, again, the roses don’t need water. A single flower will set you back 39 bucks. While an arrangement of “everlasting” roses runs about three times the cost of a normal bouquet. Asgari says, “it’s an investment, but they’re going to last you.” An order of 60 roses will cost you just under 500 dollars!

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