How much are you willing to pay for a clean shave?
Well at Gillette, being cleanly shaven is coming at a higher price.
The company that got people talking months ago with its ad calling out “toxic masculinity” is now selling a $200 luxury razor that heats up.
Gillette said it gives the “pleasure of a hot towel shave.” It has two settings. 110 degrees and 122 degrees.
The razor also has a system in place to prevent overheating.
The razor will be available for pre-order on Gillette’s razor subscription website and Proctor and Gamble’s Art of Shaving stores and website beginning Friday.