Jell-O is launching a line of edible slime, just in time for the holiday shopping season.
It capitalizes on the slime social media phenomenon with millions of Instagram posts and countless “how-to” videos on YouTube.
Jell-O’s Edible Slime comes in strawberry-flavored unicorn and lime-flavored monster varieties. It’s being billed as the first edible slime produced by a major, national brand.
It’s the first product launched by the “Jell-O Play” line of edible toys. Amazon is taking pre-orders now, and it will be available in stores next month.