2 Cents: Big Mac’s Trademark Loss

Central PA Live

McDonald’s lost its right to trademark “Big mac” in the European Union.

This is after they lost a case brought by Irish Burger chain “Supermac’s”.

Supermac’s said it never sold a product called “Big Mac” but that McDonald’s used the similarity of the company name to block its expansion in the U.K. The judgment says McDonald’s did not prove genuine use of the trademark in the European Union.
 

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