Reading Rainbow Kickstarter ends campaign

Reading Rainbow Kickstarter ends campaign

The push to bring the show back in an online format and for classrooms surpassed their original goal in less than 24 hours.
LOS ANGELES – The Kickstarter campaign to bring “Reading Rainbow” back as a program for classrooms ended Wednesday, making more than $5 million.

The program launched in early June and reached its initial goal of $1 million in less than 24 hours.

Host LeVar Burton set a stretch goal of $5 million, but the influx of donations slowed in the final weeks of the project. “Family Guy” creator Seth MacFarlane pledged in late June to match every dollar raised from $4 million to $5 million.

The project closed out with $5,408,145. Adding Mr. MacFarlane's pledge the campaign raised $6,408,145.

When the new “Reading Rainbow” program is launched, it is expected to be available in approximately 7,500 classrooms for free.
Page: [[$index + 1]]
comments powered by Disqus