The eight-year affiliation between the two legendary brands features the Big Ten's commitment to play in the annual New Era Pinstripe Bowl from 2014 to 2021. The Big Ten's partnership with the New Era Pinstripe Bowl will mark the conference's first bowl game tie-in on the East Coast. Additionally, for all New York Yankees regular season games, beginning in 2014, the Big Ten will have a significant branding presence in Yankee Stadium, featuring a fixed sign along the first-base line and home plate rotating signage.
"The Big Ten Conference playing college football at Yankee Stadium is something I know my father would be proud to see come to fruition. He had a great passion for college football and spoke glowingly of his involvement with several of the conference's programs," said New York Yankees Managing Partner Hal Steinbrenner. "Welcoming a national powerhouse conference like the Big Ten to participate in the New Era Pinstripe Bowl and partner with the New York Yankees for years to come only expands the prestige of our great annual bowl game in New York City."
"Once we saw the success of the New Era Pinstripe Bowl, it became obvious - especially with the Big Ten's growing East Coast footprint - that being in the media capital of the world at one of sports' most renowned venues was a natural pairing," said Big Ten Commissioner James E. Delany. "By agreeing to an eight-year partnership, it increases the likelihood that most of the Big Ten schools will have the opportunity to participate in the game, while giving our coaches, student-athletes, administrators and fans the opportunity to experience the nation's biggest metropolis and an iconic setting like Yankee Stadium."
Established in 2010, the New Era Pinstripe Bowl has featured some of the most memorable moments of bowl seasons in just three short years, including the exciting finish in the inaugural 2010 game in which Kansas State missed a game-tying two-point conversion in the final minute, and the record-setting 208-yard rushing performance by Syracuse's Prince-Tyson Gulley in last year's game.
The 2012 New Era Pinstripe Bowl featured six 2013 NFL draft picks, including each of the game's starting quarterbacks - Syracuse's Ryan Nassib (Giants) and West Virginia's Geno Smith (Jets).
The 2012 New Era Pinstripe Bowl, featuring a 38-14 Syracuse victory over West Virginia, recorded a 3.9 household coverage rating. For bowls played prior to New Year's Day, only the Chick-fil-A Bowl (5.6 HH cvg rtg) and the Alamo Bowl (4.8 HH cvg rtg) recorded better overall ratings. After drawing a 2.5 total rating in 2011, the New Era Pinstripe Bowl's 56 percent ratings increase was the second-largest for all bowls on ESPN this past season through Jan. 1, 2013. Only the Armed Forces Bowl (+62 percent) bested the New Era Pinstripe Bowl for largest HH increase in 2012 vs. 2011.
Additionally, the New Era Pinstripe Bowl has seen increased attendance each of its first three years of existence, including a record 41,203 in 2012.
"As we continue to build equity in the New Era Pinstripe Bowl, partnering with the Big Ten Conference will bring a whole new level of premier talent to this event," said Christopher H. Koch, New Era CEO. "We're excited to have such a prestigious conference on-board."
--PSU Athletic Communications--
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