"Penn State Lives Here" Campaign Tour Set

By Mallory Lane

Published 11/05 2013 06:29PM

Updated 11/05 2013 06:33PM

PENN STATE, UNIVERSITY PARK - Penn State's newest ad campaign is causing some confusion.

The university will tour their new slogan, "Penn State Lives Here" to explain its meaning to alumni.

University officials are calling it a branding initiative. They will stop in Philadelphia, Harrisburg and the Washington D.C. area in December to present the campaign to alumni.

Tour Dates are as follows:
  • Dec. 10 - Philadelphia, Penn State Great Valley
  • Dec. 11 - Harrisburg, Penn State Harrisburg
  • Dec. 12 - Washington D.C. area (TBA)

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