West Elm opening chain of boutique hotels
West Elm doesn't just sell furniture anymore.The company will open five boutique hotels starting in 2018. All of them will be designed with its contemporary look, and with the decor for sale.West Elm, a brand of Williams-Sonoma, is partnering with hospitality management company DDK. The hotels will be in Detroit; Minneapolis; Indianapolis; Charlotte, North Carolina; and Savannah, Georgia.
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