You could pick the next new potato chip flavor for Lays! On today's show, we meet the four finalists in Lays' "Do Us a Flavor" competition and do a taste test of the flavors they developed.
Voting Starts Monday, July 28th!
The company tells us that more than 14 million entries submitted to the contest between January 13 and April 5, 2014. All four finalist flavors have been fully developed by Frito-Lay's culinary experts and will make their debut on store shelves nationwide later this month. Consumer votes will determine which flavor is selected as the winner, with the finalist behind the winning idea taking home a $1 million grand prize.
Today, Dawn interviews the four finalists, via satellite from New York City:
· Chad Scott from Las Vegas, Nev., who submitted Cappuccino
· Matt Allen from Troy, Ohio, who submitted Cheddar Bacon Mac & Cheese (Matt's Wife Danielle stands in for Matt in today's interview)
· Meneko Spigner McBeth from Deptford, N.J., who submitted Wasabi Ginger
· Julia Stanley-Metz from Sacramento, Calif., who submitted Mango Salsa
· Lay's Cappuccino: Chad Scott spends his days as a visiting lecturer at the University of Nevada, Las Vegas, and nights working toward his Ph. D. from Texas A&M University. Constantly inspired and fueled by his local baristas' concoctions, and as a longtime lover of potato chips, Chad submitted the idea of a cappuccino-flavored Lay's potato chip. Important to note, Lay's Cappuccino flavored potato chips do not contain coffee or caffeine.
· Lay's Cheddar Bacon Mac & Cheese: A Troy, Ohio native, Matt just landed his dream job as a full-time firefighter. Who would have thought something as routine as preparing a meal for his fellow firefighters would spark an idea for a new Lay's potato chip flavor. Married to his high school sweetheart after dating for nearly a decade, Matt and Danielle just welcomed a son - Landon Thomas - to their family six months ago. When he's not at the firehouse or playing dad, Matt is staying active outdoors and volunteering in his local community. When it was his turn to cook the "family meal" at the firehouse during training, Matt knew exactly the way to his team's hearts and stomachs. His specialty bacon mac and cheese was a huge hit, and now all of America can get a taste of this Ohio firehouse favorite on a potato chip.
· Lay's Kettle Cooked Wasabi Ginger: Meneko Spigner McBeth is a registered nurse with a passion for sushi that started when she was just a little girl, eating handmade rolls by her grandmother. Over the years, her affinity for spicy foods and tastes, like wasabi, only grew, inspiring this potato chip flavor.
· Lay's Wavy Mango Salsa: Julia Stanley-Metz credits most of her culinary creations to her husband, Rick, who loves to experiment with exotic flavors and ingredients. She and her family have Taco Tuesday every week, taking fresh ingredients from the garden to create her perfected mango salsa recipe - now on a chip.
ABOUT THE CONTEST:
From July 28 through October 18, 2014, consumers may vote once each day for their favorite finalist flavor on https://www.dousaflavor.com/ via Twitter, Instagram and/or Vine using the hashtags #SaveCappuccino, #SaveBaconMac, #SaveWasabi or #SaveMango; and/or via text message by texting "Cappuccino," "Bacon Mac," "Wasabi" or "Mango" to 24477 (CHIPS). The winning flavor will be revealed this November and will remain on store shelves following the completion of the contest.
PepsiCo has held the "Do Us A Flavor" contest in numerous countries with consumers suggesting more than 26 million ideas for chips flavors around the world. In July 2012, the Lay's brand launched its first "Do Us A Flavor" contest in the U.S. and asked fans around the country to pick the next great potato chip flavor. From bacon to apple to cheese, fans offered nearly four million potato chip flavor ideas. Lay's Cheesy Garlic Bread, Lay's Chicken and Waffles and Lay's Sriracha flavored potato chips were selected as finalists, created and brought to store shelves, and then it was up to consumers to determine a winner. In May 2013, after millions of fan votes were cast, it was announced that Lay's Cheesy Garlic Bread flavored potato chips were America's favorite, and Karen Weber-Mendham, a children's librarian from Land O' Lakes, Wis., and the finalist behind the winning idea, took home the $1 million grand prize.
As part of this year's contest, a judging panel made up of chefs, foodies and flavor experts narrowed down the contest submissions to four finalist flavors. The three runner-up finalists will each win $50,000 in prize money, with the grand prize winner taking home $1 million or one percent of their flavor's net sales through July 1, 2015 (whichever is higher). More details and official contest rules are available at https://www.dousaflavor.com/
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